I’m working on a print piece for my friend’s pool supply company, and one of the advertisers should have consulted someone before they purchased their domain name.  It’s a pool care company who bought the ad space.  So keep that in mind.  The concept of the domain is good…just not very practical after all.  Tell me if I’m wrong (or just sick):

 www.poolife.com

Is that interesting to anybody else but me?

(AA)